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In the world where technology serves as a convenience store to the human race, is there little hope left for the printed word? What does the future hold for magazines, newspapers, and books in the middle of its gyrating competition with their electronic counterparts? Witness history as eleven students take the challenge to voice out their opinions on the status of the print industry. Read, listen, see and believe.
The Fine Print is an online publication owned by a group of Communication Arts students from De La Salle University Manila in partial fulfillment of the requirements for the course subject Introduction to Print (INTPRIN). Any unauthorized distribution of content indicated in this site will be heavily penalized.
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The views expressed in this website are attributed to its respective authors and do not necessarily represent The Fine Print and De La Salle University - Manila. Special thanks to Afeeqah for the website layout. Copyright 2012-2013.
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The Battle of Print and Digital Media
written on Wednesday, December 11, 2013 @ 3:51 PM ✈
Maria Erika Gabrielle D. Fernando
INTPRIN A51
Mr. Torrecampo
December 12, 2013
The Battle of Print and Digital Media
Media has come a long way since the emergence of the tedious, yet revolutionary manual approach to printing the Chinese have introduced as Woodblock Printing; its initial purpose being to preserve religious and cultural traditions all those centuries ago. A few more developments and innovations later, we arrive at the present where another global revolution has come to par with the very first mind-boggling mass production of information: the Internet. With the materialization of this intriguing technological advancement, a new wave of media presents itself as a possible threat to what can be referred to as the “traditional” form or print media.
Versatile and easily accessible are terms most fit to describe digital media, which serves as a platform for various types of businesses, including those originally exclusive to print—Newspapers in particular, today. The issue we are faced with now is whether print media stands a chance against its digitalized version. Will media be taken over completely by the Internet or softcopies of what were just mere hardcopies in the past? Leslie-Jean Thornton and Susan Keith suggest that the phenomena is what they call a “webvergence,” where what was once “convergence” which meant the joint of two organizations working together in an attempt to produce similar information for the public consumption became a one-organization dealing that comes up with its own variety of media (multimedia) for its online counterpart or website.
Today, more and more people are relying on digitalized versions of media to access information rather than the traditional print; to prove this, an infographic created by Anna Heim, notes that the demand for print in the United States is inversely proportional to the number of newspaper journalists losing their jobs. Through the years 2007 to 2010, 13,500 journalists were deemed unemployed, add to that the decreasing number of revenues in billions under only a matter of four years (2005-2009). Robert Samuelson even admits in his article The News Isn’t Free that there is a probability that the demand for print may eventually cease to exist.
With regards to digital media’s case, the most possible reason as to why it could be overthrowing print’s reign today could be that it is considered “rich media,” something of even better quality beyond what mere print can offer. In Ronald Rice’s article on his exploration of the Media Richness Theory, he mentions that there is a necessity for instant responses, prompts, various personalities and different languages in order to determine whether a media is rich or not. He goes on to say that effectiveness relies mostly on the way content is communicated (by varied means) so as compared to simply reading off of print media, digital media actually fits perfectly to the given criteria, making it even more appealing to its audience.
For inquiry’s sake and in relation to the Philippine setting, a small eight-item survey was conducted among 51 La Sallians who were basically asked on how they accessed media information. The outcome of the survey could actually well be determined by the responses to the very first question, which asked the students to rate their primary source of information among the four choices of Internet, Newspaper, Radio, and Television. Seventy-three percent of the respondents claimed the Internet as their number one resource, while Television as their second; Radio came in third, and finally Newspapers came in at the last place.
The succeeding questions ask the type of information sought out by the students, what platform they consider most credible, which is most convenient, how often they utilize the said media, what attributes contribute to the impact on them as consumers and what they feel are the advantages and disadvantages are in print media so as to further clarify what print might be lacking in the youth’s perspective. The results which shall be referred to can be found below.
Which platform students consider most convenient*
Which attributes of print media students find appealing
Unsurprisingly, the ranking for platforms based on credibility has Newspaper as the most credible; while in terms of convenience, the Internet ranks as most convenient. In line with Samuelson on credibility in The News Isn’t Free, he posits that mediums may change throughout the course of history, but ultimately what matters the most in accessing information is its reliability. He further elaborates that that is one of the problems to be encountered when dealing with media sources online; a question of credibility and scholarly references should always be remembered. Similarly, Ben Wasike agrees by stating that there really is a lack of academic research in online posting, deeming it even harder to rely on for important research means. This would be safe to say, at the very least, that the youth of today (based on the survey) are fully aware of whether or not to trust the pieces of information obtained online because almost everyone is capable of creating “sources” credible or not through the platform.
On the topic of convenience however, there is no doubt that the Internet would be the most viable candidate for this because of its capability to produce information on a real-time standard, what with all the gadgets and applications provided for public consumption now. In accordance with Rice’s aforementioned requirements on media to be considered rich, the fact that say a post was just created via Twitter, Facebook or any other website, be it a social media or news one at that, feedback can come up almost immediately and because the Internet offers discussion via chat or comments, the rate of interaction is multiplied even further without having to talk to a person face to face. Add the fact that the Internet allows for multimedia uploads, meaning audiovisual aids in all its glory; almost all aspects of human senses are utilized therefore rendering itself rich media.
Another interesting discovery on the survey conducted among DLSU students is the attributes they find most appealing in print media. Apparently the most prevalent answer is the layout and design of the media, similar to Céline Jacob, et. al’s findings in their article Media Richness and Internet Exploration that claims visual appeal in terms of design makes an impact on the consumers. Though their study focuses more on websites, it proves the point that content is not the only factor when it comes to the audience’s draw on any particular informational data.
Finally, the last two questions of the survey present something more to dwell on, as the students believe that print media has the more advantage because it feels a lot more authentic and credible as a source (33 respondents’ opinions) compared to digital media. That being, their hesitation in using it too frequently is because it is much more expensive than the softcopy or pdf files (e-books) sold at a much cheaper price and that the softcopy is a lot less heavier than the actual tangible print version.
The data gathered from the survey leads to the conclusion that perhaps Samuelson was wrong about print (probably) ceasing to exist because though digital media is considered rich media denoting its extensive capabilities compared to print’s mere offer of solid hardbound text, the question here is as mentioned earlier, the reliability. Even the youth of today still find the importance in actual print media because of its trusted scholarly data and the authentic feel of reading from an actual book or newspaper, their only problem being, again, the price of what they have to pay for the traditional media.
By the looks of it, print media still has a future for as far as the youth of today is concerned. However, if the Internet or digital media finds a way to better screen and verify the sources of information offered, it could change the lives of even the best journalists in the world.
Works Cited
- Heim, Anna. "The decline of traditional media [Infographic] ." The Next Web. The Next Web, Inc., 5 Mar 2012. Web. 5 Dec. 2013. <http://thenextweb.com/media/2012/03/05/the-decline-of-traditional-media-infographic/>.
- Jacob, Céline, Nicolas Guéguen, Christine Petr. “Media Richness and Internet Exploration.” International Journal of Tourism Research 12.3 (2010): 303-305. EBSCO. Web. 6 Dec. 2013.
- Kahai, Surinder Singh, Randolph B. Cooper. “Exploring the Core Concepts of Media Richness Theory: The Impact of Cue Multiplicity and Feedback Immediacy on Decision Quality.” Journal of Management Information Systems 20.1 (2003): 263-299. EBSCO. Web. 6 Dec. 2013.
- Rice, Ronald E. “Task Analyzability, Use of New Media, and Effectiveness: A Multi-site Exploration of Media Richness.” Organization Science 3.4 (1992): 475-500. EBSCO. Web. 6 Dec. 2013.
- Samuelson, Robert. "The News Isn't Free." Real Clear Politics. N.p., 12 Aug 2013. Web. 5 Dec. 2013. <http://www.realclearpolitics.com/articles/2013/08/12/the_news_isnt_free_119573.html>.
- Thornton, Leslie-Jean, Susan M. Keith. “From Convergence to Webvergence: Tracking the Evolution of Broadcast-Print Partnerships Through the Lens of Change Theory.” Journalism & Mass Communication Quarterly 86.2 (2009): 257-276. EBSCO. Web. 7 Dec. 2013.
- Wasike, Ben S. “Framing News in 140 Characters: How Social Media Editors Frame the News and Interact with Audiences via Twitter.” Global Media Journal: Canadian Edition 6.1 (2013): 5-23. EBSCO. Web. 7 Dec. 2013.
Labels: digital, erika
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The Battle of Print and Digital Media
written on Wednesday, December 11, 2013 @ 3:51 PM ✈
Maria Erika Gabrielle D. Fernando
INTPRIN A51
Mr. Torrecampo
December 12, 2013
The Battle of Print and Digital Media
Media has come a long way since the emergence of the tedious, yet revolutionary manual approach to printing the Chinese have introduced as Woodblock Printing; its initial purpose being to preserve religious and cultural traditions all those centuries ago. A few more developments and innovations later, we arrive at the present where another global revolution has come to par with the very first mind-boggling mass production of information: the Internet. With the materialization of this intriguing technological advancement, a new wave of media presents itself as a possible threat to what can be referred to as the “traditional” form or print media.
Versatile and easily accessible are terms most fit to describe digital media, which serves as a platform for various types of businesses, including those originally exclusive to print—Newspapers in particular, today. The issue we are faced with now is whether print media stands a chance against its digitalized version. Will media be taken over completely by the Internet or softcopies of what were just mere hardcopies in the past? Leslie-Jean Thornton and Susan Keith suggest that the phenomena is what they call a “webvergence,” where what was once “convergence” which meant the joint of two organizations working together in an attempt to produce similar information for the public consumption became a one-organization dealing that comes up with its own variety of media (multimedia) for its online counterpart or website.
Today, more and more people are relying on digitalized versions of media to access information rather than the traditional print; to prove this, an infographic created by Anna Heim, notes that the demand for print in the United States is inversely proportional to the number of newspaper journalists losing their jobs. Through the years 2007 to 2010, 13,500 journalists were deemed unemployed, add to that the decreasing number of revenues in billions under only a matter of four years (2005-2009). Robert Samuelson even admits in his article The News Isn’t Free that there is a probability that the demand for print may eventually cease to exist.
With regards to digital media’s case, the most possible reason as to why it could be overthrowing print’s reign today could be that it is considered “rich media,” something of even better quality beyond what mere print can offer. In Ronald Rice’s article on his exploration of the Media Richness Theory, he mentions that there is a necessity for instant responses, prompts, various personalities and different languages in order to determine whether a media is rich or not. He goes on to say that effectiveness relies mostly on the way content is communicated (by varied means) so as compared to simply reading off of print media, digital media actually fits perfectly to the given criteria, making it even more appealing to its audience.
For inquiry’s sake and in relation to the Philippine setting, a small eight-item survey was conducted among 51 La Sallians who were basically asked on how they accessed media information. The outcome of the survey could actually well be determined by the responses to the very first question, which asked the students to rate their primary source of information among the four choices of Internet, Newspaper, Radio, and Television. Seventy-three percent of the respondents claimed the Internet as their number one resource, while Television as their second; Radio came in third, and finally Newspapers came in at the last place.
The succeeding questions ask the type of information sought out by the students, what platform they consider most credible, which is most convenient, how often they utilize the said media, what attributes contribute to the impact on them as consumers and what they feel are the advantages and disadvantages are in print media so as to further clarify what print might be lacking in the youth’s perspective. The results which shall be referred to can be found below.
Which platform students consider most convenient*
Which attributes of print media students find appealing
Unsurprisingly, the ranking for platforms based on credibility has Newspaper as the most credible; while in terms of convenience, the Internet ranks as most convenient. In line with Samuelson on credibility in The News Isn’t Free, he posits that mediums may change throughout the course of history, but ultimately what matters the most in accessing information is its reliability. He further elaborates that that is one of the problems to be encountered when dealing with media sources online; a question of credibility and scholarly references should always be remembered. Similarly, Ben Wasike agrees by stating that there really is a lack of academic research in online posting, deeming it even harder to rely on for important research means. This would be safe to say, at the very least, that the youth of today (based on the survey) are fully aware of whether or not to trust the pieces of information obtained online because almost everyone is capable of creating “sources” credible or not through the platform.
On the topic of convenience however, there is no doubt that the Internet would be the most viable candidate for this because of its capability to produce information on a real-time standard, what with all the gadgets and applications provided for public consumption now. In accordance with Rice’s aforementioned requirements on media to be considered rich, the fact that say a post was just created via Twitter, Facebook or any other website, be it a social media or news one at that, feedback can come up almost immediately and because the Internet offers discussion via chat or comments, the rate of interaction is multiplied even further without having to talk to a person face to face. Add the fact that the Internet allows for multimedia uploads, meaning audiovisual aids in all its glory; almost all aspects of human senses are utilized therefore rendering itself rich media.
Another interesting discovery on the survey conducted among DLSU students is the attributes they find most appealing in print media. Apparently the most prevalent answer is the layout and design of the media, similar to Céline Jacob, et. al’s findings in their article Media Richness and Internet Exploration that claims visual appeal in terms of design makes an impact on the consumers. Though their study focuses more on websites, it proves the point that content is not the only factor when it comes to the audience’s draw on any particular informational data.
Finally, the last two questions of the survey present something more to dwell on, as the students believe that print media has the more advantage because it feels a lot more authentic and credible as a source (33 respondents’ opinions) compared to digital media. That being, their hesitation in using it too frequently is because it is much more expensive than the softcopy or pdf files (e-books) sold at a much cheaper price and that the softcopy is a lot less heavier than the actual tangible print version.
The data gathered from the survey leads to the conclusion that perhaps Samuelson was wrong about print (probably) ceasing to exist because though digital media is considered rich media denoting its extensive capabilities compared to print’s mere offer of solid hardbound text, the question here is as mentioned earlier, the reliability. Even the youth of today still find the importance in actual print media because of its trusted scholarly data and the authentic feel of reading from an actual book or newspaper, their only problem being, again, the price of what they have to pay for the traditional media.
By the looks of it, print media still has a future for as far as the youth of today is concerned. However, if the Internet or digital media finds a way to better screen and verify the sources of information offered, it could change the lives of even the best journalists in the world.
Works Cited
- Heim, Anna. "The decline of traditional media [Infographic] ." The Next Web. The Next Web, Inc., 5 Mar 2012. Web. 5 Dec. 2013. <http://thenextweb.com/media/2012/03/05/the-decline-of-traditional-media-infographic/>.
- Jacob, Céline, Nicolas Guéguen, Christine Petr. “Media Richness and Internet Exploration.” International Journal of Tourism Research 12.3 (2010): 303-305. EBSCO. Web. 6 Dec. 2013.
- Kahai, Surinder Singh, Randolph B. Cooper. “Exploring the Core Concepts of Media Richness Theory: The Impact of Cue Multiplicity and Feedback Immediacy on Decision Quality.” Journal of Management Information Systems 20.1 (2003): 263-299. EBSCO. Web. 6 Dec. 2013.
- Rice, Ronald E. “Task Analyzability, Use of New Media, and Effectiveness: A Multi-site Exploration of Media Richness.” Organization Science 3.4 (1992): 475-500. EBSCO. Web. 6 Dec. 2013.
- Samuelson, Robert. "The News Isn't Free." Real Clear Politics. N.p., 12 Aug 2013. Web. 5 Dec. 2013. <http://www.realclearpolitics.com/articles/2013/08/12/the_news_isnt_free_119573.html>.
- Thornton, Leslie-Jean, Susan M. Keith. “From Convergence to Webvergence: Tracking the Evolution of Broadcast-Print Partnerships Through the Lens of Change Theory.” Journalism & Mass Communication Quarterly 86.2 (2009): 257-276. EBSCO. Web. 7 Dec. 2013.
- Wasike, Ben S. “Framing News in 140 Characters: How Social Media Editors Frame the News and Interact with Audiences via Twitter.” Global Media Journal: Canadian Edition 6.1 (2013): 5-23. EBSCO. Web. 7 Dec. 2013.
Labels: digital, erika
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How It All Began
The realization of a goal began one chilly September night of 2013 in Mr. Randy Torrecampo's Introduction to Print (INTPRIN) held at M206 of De La Salle University - Manila. The multi-talented and energetic Student Media Office director instructed the class to produce a final output as a showcase of their learnings on the status of the print industry. Since then, this group of eleven of DLSU's finest in the field of Communication Arts have taken their talents online by expressing various viewpoints on newspapers, books, advertisements, magazines, and digital media. And this is how The Fine Print came to be, aiming to explore the word one step at a time.
Who's Who
Sir Randy is the senior editor of The Fine Print and probably one of the few singing professors in the face of this spherical Earth. The moment he belts out the Aladdin theme song, his enchanting voice makes the world stop for a while because for they "don't want to miss a thing" (Aerosmith, 1998).
Bryan is the sole male staffer in this online publication. He is very passionate with the mass media industry and a renowned speaker.
Candice is a female staffer of The Fine Print who is currently the web manager and also a major contributor to this fine publication. She enjoys writing and eating at the same time.
Czar is a female staffer of The Fine Print who is a major contributor in this fine publication. She likes to travel, create videos, and go on adventures.
Mona is a female staffer of The Fine Print who is a major contributor to this fine publication. She has a really enchanting singing voice that makes everyone's hearts beat faster in addition to taking breathtaking photographs.
Erika is a female staffer of The Fine Print who is a major contributor to this fine publication. She loves to draw anything that tickles her fancy.
Issa is a female staffer of The Fine Print who is a major contributor to this fine publication. She is a dancer with a renowned Philippine dance group who has also appeared in several short films and music videos.
Madi is a female staffer of The Fine Print who is a major contributor to this fine publication. She is passionate about fashion and indie music.
Rio is a female staffer of The Fine Print who is a major contributor to this fine publication. She is an aspiring graphic artist and filmmaker.
Maisie is a female staffer of The Fine Print who is a major contributor to this fine publication. She enjoys entertaining audiences with her killer dance moves.
Marielle is a female staffer of The Fine Print who is a major contributor to this fine publication. She is a wonder whose size does not hinder her from being a charm to the people around her.
Sammie is a female staffer of The Fine Print who is a major contributor to this fine publication. She is an aspiring filmmaker and considers Samantha Jones of HBO's Sex and The City as her queen.
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my sunshine
links exchanged opened! just tag me but link me first
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link
coming soon....
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