Home
About
In the world where technology serves as a convenience store to the human race, is there little hope left for the printed word? What does the future hold for magazines, newspapers, and books in the middle of its gyrating competition with their electronic counterparts? Witness history as eleven students take the challenge to voice out their opinions on the status of the print industry. Read, listen, see and believe.
The Fine Print is an online publication owned by a group of Communication Arts students from De La Salle University Manila in partial fulfillment of the requirements for the course subject Introduction to Print (INTPRIN). Any unauthorized distribution of content indicated in this site will be heavily penalized.
Categories
Posts by Contributor
Sponsors
The Fine Print, in cooperation with Read the Printed Word, would like to encourage you avid readers to join the campaign in preserving the good old way of reading.
Information
The views expressed in this website are attributed to its respective authors and do not necessarily represent The Fine Print and De La Salle University - Manila. Special thanks to Afeeqah for the website layout. Copyright 2012-2013.
|
Paper Goes Online: Does It Build A Gap?
written on Wednesday, December 11, 2013 @ 3:50 PM ✈
Maglaque, Maria Isabel A.
11149183/AB-CAM
INTPRIN
Mr. Randy Torrecampo
PAPER GOES ONLINE: DOES IT BUILD A GAP?\
In
this day and age where technology is part of the lives of every individual, the
print media to digitalized media transition was not a surprise. Many print
magazines are now in the process of instead having it in print media; they want
to switch to the online world and digitalized world where a larger market is
available and off reach. But, who would have thought that print and online is
one way to divide the people? That in some way print and online may define your
status in economy and life?
The Knowledge Gap theory states that
knowledge is treated as a commodity wherein this is not reachable by everyone
but only the few people who are well off in terms of money or economic status
are the ones who has access to it and may somehow be treated as a gain of
power, Power against the people who are not that well off or the marginalized
people. This theory stresses in a way how access to technology can form a gap
between different individuals in the society. Wherein only the people on top,
are the ones who know more and gains a lot of information from different
sources lead by technology that separates them from the other people who doesn’t
have access to technology.
Some of the reasons stated in the
theory that causes the knowledge gap are the communication skills, wherein the
educated person has a lot more to offer in terms of vocabulary compared to an
uneducated person. Second is the stored information, with the access of
technology, individuals are able to know more and gather more information
through online sources. Third, Media target markets wherein the higher state of
the society are the ones who are aware of what’s happening compared to the
lower state of the society. These are only some of the reasons but in the other
studies made, there are also ways of reducing the gap according to George
Donohue who proposed some ways to reduce this said gap.
Basically, the knowledge gap theory
is exposing some facts on how the people in the higher state of the society
have more access to information through different mediums that only they can
afford. One of these is their access to the web or online sources that gives
them a whole new world to explore in, and a vast knowledge for them to nourish.
This way it forms a gap between the marginalized people when it comes to their
knowledge base. This theory is in line to the transition of print media to
digitalized or online media. An example of print media are magazines that are now in the process of
switching to online magazines instead, Because the online market is huge
nowadays, because of it being accessible in just one click and be reached by
tons of people around the world who has the capacity to go search the web or
online.
One
famous print magazine is the “Newsweek Magazine” that is now considering their
transition to the Digital Media instead. "The transition will happen. I'm
not saying it will happen totally but the transition to online from hard print
will happen", says Barry Diller. Although the team assigned to research
and study the process of this said transition from print to digital found out
some issues. The Newsweek Magazine team was thinking of full digital media
only. It only means that they will release articles and their issues online,
which made everybody, think twice. They found out that most of their readers
preferred print as their medium. Although they haven’t made final decisions
yet, the transition online will happen. It may not be fully digitalized version
of “Newsweek Magazine” but, sooner or later it will not only be present in
print but also introduced to the digital scene.
The idea of transition from print to
online or digitalized media is really present in the minds of the publishers.
Especially if you want a larger and broader market for your company. But, there
are advantages and disadvantages in this transition. First advantage is that,
you have a new market; bigger, and a mix of different readers. Second, you just
have to post it online and everyone can access the content. Well, anyone who
has the capacity to go online though. The dissemination of the magazine will be
easier. Third, the layout of magazine will be more upscale than print. Who
wouldn’t want to read something that looks trendy and modern? There are a lot
of advantages yet to be mentioned. But basically, the magazine will just be one
click away!
On the other hand, advantages come
with disadvantages as well. Studies show that people tend to have shorter
attention span if they get used to reading online because of its access to many
connected information to what you are reading. Second, not all can really
access the web, only the people who have the capacity can read it. Having that
said, the knowledge gap theory comes in here. Because, if not all can access
the web, it forms gap between people who can and cannot. The lack of
information or know-how of people compared to the people who can sit and access
the web every day. Not only does it form a gap, but it also gives more power to
the higher society.
The transition from print to online is
yet to happen, having its advantages and
disadvantages. The people just need to accept the fact that this world
is controlled by technology. Sooner or later, everything will become
digitalized. All we can do now for the marginalized people or the people who really do not have the means to access the web and get
informed is to give them the same power
and probably give them the chance to experience
what the higher state of society enjoys
in the web. Online magazines will surely be a hit; publishers just have to consider the people
who aren’t well off.
REFERENCES
"Communication Theory All About Theories for Communication.." n. page. Web. 02 Dec. 2013. <http://communicationtheory.org/knowledge-gap-theory/>.
- Chapman, Cameron. "Switch From Print To Web: Where To Start?." . Smashing Magazine. Web. 02 Dec 2013. <http://www.smashingmagazine.com/2009/04/16/switch-from-print-to-web-where-to-start/>.
- Sims, Eric. "Newsweek Magazine Considers Digital Transition: Newsweek Owner Shuns Print Magazine’s Value And Exaggerates Prints Death." . Integral Media. Web. 02 Dec 2013. <http://www.integralprintmedia.com/newsweek-magazine-digital-transition.html>.
Labels: issa, magazines
|
Paper Goes Online: Does It Build A Gap?
written on Wednesday, December 11, 2013 @ 3:50 PM ✈
Maglaque, Maria Isabel A.
11149183/AB-CAM
INTPRIN
Mr. Randy Torrecampo
PAPER GOES ONLINE: DOES IT BUILD A GAP?\
In
this day and age where technology is part of the lives of every individual, the
print media to digitalized media transition was not a surprise. Many print
magazines are now in the process of instead having it in print media; they want
to switch to the online world and digitalized world where a larger market is
available and off reach. But, who would have thought that print and online is
one way to divide the people? That in some way print and online may define your
status in economy and life?
The Knowledge Gap theory states that
knowledge is treated as a commodity wherein this is not reachable by everyone
but only the few people who are well off in terms of money or economic status
are the ones who has access to it and may somehow be treated as a gain of
power, Power against the people who are not that well off or the marginalized
people. This theory stresses in a way how access to technology can form a gap
between different individuals in the society. Wherein only the people on top,
are the ones who know more and gains a lot of information from different
sources lead by technology that separates them from the other people who doesn’t
have access to technology.
Some of the reasons stated in the
theory that causes the knowledge gap are the communication skills, wherein the
educated person has a lot more to offer in terms of vocabulary compared to an
uneducated person. Second is the stored information, with the access of
technology, individuals are able to know more and gather more information
through online sources. Third, Media target markets wherein the higher state of
the society are the ones who are aware of what’s happening compared to the
lower state of the society. These are only some of the reasons but in the other
studies made, there are also ways of reducing the gap according to George
Donohue who proposed some ways to reduce this said gap.
Basically, the knowledge gap theory
is exposing some facts on how the people in the higher state of the society
have more access to information through different mediums that only they can
afford. One of these is their access to the web or online sources that gives
them a whole new world to explore in, and a vast knowledge for them to nourish.
This way it forms a gap between the marginalized people when it comes to their
knowledge base. This theory is in line to the transition of print media to
digitalized or online media. An example of print media are magazines that are now in the process of
switching to online magazines instead, Because the online market is huge
nowadays, because of it being accessible in just one click and be reached by
tons of people around the world who has the capacity to go search the web or
online.
One
famous print magazine is the “Newsweek Magazine” that is now considering their
transition to the Digital Media instead. "The transition will happen. I'm
not saying it will happen totally but the transition to online from hard print
will happen", says Barry Diller. Although the team assigned to research
and study the process of this said transition from print to digital found out
some issues. The Newsweek Magazine team was thinking of full digital media
only. It only means that they will release articles and their issues online,
which made everybody, think twice. They found out that most of their readers
preferred print as their medium. Although they haven’t made final decisions
yet, the transition online will happen. It may not be fully digitalized version
of “Newsweek Magazine” but, sooner or later it will not only be present in
print but also introduced to the digital scene.
The idea of transition from print to
online or digitalized media is really present in the minds of the publishers.
Especially if you want a larger and broader market for your company. But, there
are advantages and disadvantages in this transition. First advantage is that,
you have a new market; bigger, and a mix of different readers. Second, you just
have to post it online and everyone can access the content. Well, anyone who
has the capacity to go online though. The dissemination of the magazine will be
easier. Third, the layout of magazine will be more upscale than print. Who
wouldn’t want to read something that looks trendy and modern? There are a lot
of advantages yet to be mentioned. But basically, the magazine will just be one
click away!
On the other hand, advantages come
with disadvantages as well. Studies show that people tend to have shorter
attention span if they get used to reading online because of its access to many
connected information to what you are reading. Second, not all can really
access the web, only the people who have the capacity can read it. Having that
said, the knowledge gap theory comes in here. Because, if not all can access
the web, it forms gap between people who can and cannot. The lack of
information or know-how of people compared to the people who can sit and access
the web every day. Not only does it form a gap, but it also gives more power to
the higher society.
The transition from print to online is
yet to happen, having its advantages and
disadvantages. The people just need to accept the fact that this world
is controlled by technology. Sooner or later, everything will become
digitalized. All we can do now for the marginalized people or the people who really do not have the means to access the web and get
informed is to give them the same power
and probably give them the chance to experience
what the higher state of society enjoys
in the web. Online magazines will surely be a hit; publishers just have to consider the people
who aren’t well off.
REFERENCES
"Communication Theory All About Theories for Communication.." n. page. Web. 02 Dec. 2013. <http://communicationtheory.org/knowledge-gap-theory/>.
- Chapman, Cameron. "Switch From Print To Web: Where To Start?." . Smashing Magazine. Web. 02 Dec 2013. <http://www.smashingmagazine.com/2009/04/16/switch-from-print-to-web-where-to-start/>.
- Sims, Eric. "Newsweek Magazine Considers Digital Transition: Newsweek Owner Shuns Print Magazine’s Value And Exaggerates Prints Death." . Integral Media. Web. 02 Dec 2013. <http://www.integralprintmedia.com/newsweek-magazine-digital-transition.html>.
Labels: issa, magazines
|
How It All Began
The realization of a goal began one chilly September night of 2013 in Mr. Randy Torrecampo's Introduction to Print (INTPRIN) held at M206 of De La Salle University - Manila. The multi-talented and energetic Student Media Office director instructed the class to produce a final output as a showcase of their learnings on the status of the print industry. Since then, this group of eleven of DLSU's finest in the field of Communication Arts have taken their talents online by expressing various viewpoints on newspapers, books, advertisements, magazines, and digital media. And this is how The Fine Print came to be, aiming to explore the word one step at a time.
Who's Who
Sir Randy is the senior editor of The Fine Print and probably one of the few singing professors in the face of this spherical Earth. The moment he belts out the Aladdin theme song, his enchanting voice makes the world stop for a while because for they "don't want to miss a thing" (Aerosmith, 1998).
Bryan is the sole male staffer in this online publication. He is very passionate with the mass media industry and a renowned speaker.
Candice is a female staffer of The Fine Print who is currently the web manager and also a major contributor to this fine publication. She enjoys writing and eating at the same time.
Czar is a female staffer of The Fine Print who is a major contributor in this fine publication. She likes to travel, create videos, and go on adventures.
Mona is a female staffer of The Fine Print who is a major contributor to this fine publication. She has a really enchanting singing voice that makes everyone's hearts beat faster in addition to taking breathtaking photographs.
Erika is a female staffer of The Fine Print who is a major contributor to this fine publication. She loves to draw anything that tickles her fancy.
Issa is a female staffer of The Fine Print who is a major contributor to this fine publication. She is a dancer with a renowned Philippine dance group who has also appeared in several short films and music videos.
Madi is a female staffer of The Fine Print who is a major contributor to this fine publication. She is passionate about fashion and indie music.
Rio is a female staffer of The Fine Print who is a major contributor to this fine publication. She is an aspiring graphic artist and filmmaker.
Maisie is a female staffer of The Fine Print who is a major contributor to this fine publication. She enjoys entertaining audiences with her killer dance moves.
Marielle is a female staffer of The Fine Print who is a major contributor to this fine publication. She is a wonder whose size does not hinder her from being a charm to the people around her.
Sammie is a female staffer of The Fine Print who is a major contributor to this fine publication. She is an aspiring filmmaker and considers Samantha Jones of HBO's Sex and The City as her queen.
|
my sunshine
links exchanged opened! just tag me but link me first
|
link
coming soon....
|
