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In the world where technology serves as a convenience store to the human race, is there little hope left for the printed word? What does the future hold for magazines, newspapers, and books in the middle of its gyrating competition with their electronic counterparts? Witness history as eleven students take the challenge to voice out their opinions on the status of the print industry. Read, listen, see and believe.
The Fine Print is an online publication owned by a group of Communication Arts students from De La Salle University Manila in partial fulfillment of the requirements for the course subject Introduction to Print (INTPRIN). Any unauthorized distribution of content indicated in this site will be heavily penalized.
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The views expressed in this website are attributed to its respective authors and do not necessarily represent The Fine Print and De La Salle University - Manila. Special thanks to Afeeqah for the website layout. Copyright 2012-2013.
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Newspapers of Tomorrow
written on Wednesday, December 11, 2013 @ 3:50 PM ✈
Enriquez,
Bryan Kenneth A.
11144939 \
Mr.
Torrecampo
INTPRIN
A51
Dec. 12,
2013
“Newspapers
of Tomorrow”
People
nowadays are after sources of information they can trust, sources that would
bring them credible, honest and legitimate news. Today, there are tons of
places you can get your news from like Twitter, Facebook, Yahoo News and etc.
It is not just the newspaper, radio and television anymore. There is a new
source called the Internet. It provided various ways in order for information
to flow throughout the world. It is easier to use, faster and more convenient
compared to the traditional sources of information and news, which are the
newspaper, radio and television. Despite the convenience the Internet gives to
the people, they tend to ignore the idea that the information they are getting
might not be as accurate as the ones given by the established or the
traditional sources of information. It might be easier but the information has
been passed on from one person to the other so you do not really know if the information
you have received has been edited already. Everyone can spread any kind of
information they want, which makes the information coming from the Internet
less credible because everyone has their own side of the story and you are
getting all of them. In the end, you will be forced to receive one and you are
not even sure if the information you have received was the one that really
happened. But despite this idea, people still stick to the Internet and more
and more people are using it each day because of the fun and convenience it
gives. Now, the question is, how would the traditional sources of information,
like the newspaper, survive from the rise of the Internet and its continuous
development?
According
to a talk given by Rupert Murdoch, “… we are moving from newspapers to news
brands.” He is open to the idea that soon the newspaper would stop its
circulation and would migrate to the rapid growing world of technology. He
believes that the names we see in the newspapers like The Philippine Star,
Philippine Daily Inquirer and etc., would soon become “news brands”. The name
that they have established in our minds for having honest, credible and
legitimate news would be used in order for them to exist in the future. The
medium might change but the information that they spread would still be the
same. I kind of agree with his idea of how the newspaper would be in the future
but I have a different take on this matter.
I believe that the newspaper would
still exist in the future, both as a news brand and as a newspaper. According
to an article from niemanlab.org, “… in terms of attention span, newspapers
hold readers a total of 99.5 billion minutes per month, of which only 3.0
percent is online… So whether you look at page views or time spent reading,
only around 3 percent of newspaper reading happens online.”. This just shows
that despite the large number of people who prefer internet over print, reading
the news online is not really their agenda. They still look for newspapers and
spends time reading news. Newspaper companies are already starting to integrate
objects with their newspaper in order for it to be more interesting and for
more people to start using it again. Recently, The Philippine Star integrated
the concept of “augmented reality” to their newspapers. You simply have to
point the camera of your smartphone to a certain shape, picture or object in
the newspaper and it will direct you to a video or an additional content for
that certain news that you are reading. Their goal is for the readers to be
able to use the technology that they use more often while reading the
newspaper. On the other hand, The Philippine Daily Inquirer decided to create a
tablet that would contain their news circulation and they call it the “Inquirer
Tab”. The readers simply have to pay a certain amount monthly and they get the
tablet for free and all the issues that the company would release. These are
just some of the improvements that the newspaper companies have made. They are
already starting to change the way the newspapers are usually received or read.
They are already preparing for the future. They are trying to keep up with the
dominance of the Internet by using the same technology in order for them to be
continually used by more people.
I believe that the future of
newspaper does not really depend on the newspaper companies or the Internet
itself. I believe that the future of newspaper depends on the people
themselves. The readers and the people around them are the ones responsible for
what is being used by everyone today. The meanings that they create every day
and how the people interpret and apply these meanings would tell which and
which would the people use. This idea is handled by the Social Construction
theory. Social construction theory is about the meanings we construct everyday
through our constant “interaction” with other people (Sandu 3). So it is safe to say that knowledge is not an
objective representation, but rather a result of inter-subjective communication
(Guterman & Rudes 136). According to Hosking and Morley, “those who create
something have some sort of privileged access to their own creations. They are
able to understand them in ways other people cannot.” (320). This idea is
rampant in social networking sites and it is already all over the Internet.
Even in newspapers and tabloids, you can see drawings of different people,
countries and objects that shows the different meanings that they have created.
Also, the graffitis and the different kinds of protests done by the people are
another way of expressing the meanings they have created. All the “memes”,
tweets, posts, pictures and drawings that people create are ways of showing the
meaning they have created within themselves and from the people around them. Even
the definition of social constructionism itself faces “ambiguity” because “there
are a variety of meanings and interpretations of it rather than a unitary
perspective” (Hair & Fine 605).
So how does these “meanings”
contribute to the future of newspaper? These “meanings” that people have
created becomes their agenda and changes the way they see things because they
already have created their own way of seeing certain objects (Hosking &
Morley 320). These “meanings” are formed from their interaction with the people
around them (Sandu 3). So let us say in a few years, yes, there would be more
and more users of the internet and they might be giving more attention to soft
copies of newspapers, magazines, books and etc. because the people have created
that “meaning” that the Internet is easier to use so why waste time and effort
on grabbing a newspaper. But there would always be certain groups of people who
would be using these hard copies, especially the newspaper because this is what
entertains them and this is what they trust to be a reliable source of
information. The Philippine Star and The Philippine Daily Inquirer has already
created that “meaning” that there is a way for newspapers to survive. We just
have to integrate ideas from the meanings that people have created, in order
for them to keep using the newspaper and to make it more interesting so that
many more people will use the newspaper.
It is really hard to tell whether
the newspaper will survive or not but I believe on the idea that the newspaper
would remain in its circulation. It is just that there might be changes in
terms of how it looks, the material used to produce it and of course the integration
of technology. You might be able to access more additional content through more
electronic devices. The only thing that would remain is the content and the
news brand that they have established for being an honest, credible and
legitimate source of information. Having a newspaper should be easier and more
interesting. This is what the newspaper companies should have in mind every day
in order for the newspaper to remain and to be used by more people. It does not
just depend on the meanings that the readers have created. It also depends on
the meanings that the writers and editors of newspapers have created. Everyone
contributes because everyone communicates with each other. There is always an
inter-subjective communication happening, which is where meanings are created
(Guterman & Rudes 136).
I can only see this happening in the
Philippines that is why I cited Philippine newspaper companies. There is no
study out there that could predict what the future of print media is. We have
our own ideas and we see the future of it differently. The concept of social
construction goes in again because we all have created the meaning of what the
future of print media is. In conclusion, newspapers would still be produced in
the future but with some improvements. It is hard to change meanings that have
been established already by society. The newspaper is known for its credibility
and it will remain like that forever.
Works Cited
Guterman, Jeffrey T., and James Rudes. "Social Constructionism And Ethics: ImplicationsFor Counseling." Counseling & Values 52.2 (2008): 136-144. Academic Seaarch Complete. Web. 11 December 2013.
Hair, Heather J., and Fine Marshall. "Social Constructionism And Supervision: Experiences Of AAMFT Supervisors And Supervised Therapists." Journal of Marital and Family Theory 38.4 (2012): 604-620. ProQuest Central. Web. 11 December 2013.
Hosking, Dian-Marie, and Ian E. Morley. "Social Constructionism In Community AndApplied Social Psychology." Journal Of Community & Applied Social Psychology 14.5 (2004): 318-331. Academic Search Complete. Web. 11 December 2013
Langeveld, Martin. “Print is still king: Only 3 percent of newspaper reading happens online”. Nieman Journalism Lab. N.p. 13 April 2009; Web. 11 December 2013
Murdoch, Rupert. "The future of newspapers: moving beyond dead trees". N.p. 16 December 2008. Lecture.
Sandu, Antonio Stefan. "Social Constructionism As A Semiotical Paradigm: An AnalyticalApproach Of Social Creativity." (2010): ProQuest: Research Library. Web. 11 December 2013.
Labels: bryan, newspapers
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Newspapers of Tomorrow
written on Wednesday, December 11, 2013 @ 3:50 PM ✈
Enriquez,
Bryan Kenneth A.
11144939 \
Mr.
Torrecampo
INTPRIN
A51
Dec. 12,
2013
“Newspapers
of Tomorrow”
People
nowadays are after sources of information they can trust, sources that would
bring them credible, honest and legitimate news. Today, there are tons of
places you can get your news from like Twitter, Facebook, Yahoo News and etc.
It is not just the newspaper, radio and television anymore. There is a new
source called the Internet. It provided various ways in order for information
to flow throughout the world. It is easier to use, faster and more convenient
compared to the traditional sources of information and news, which are the
newspaper, radio and television. Despite the convenience the Internet gives to
the people, they tend to ignore the idea that the information they are getting
might not be as accurate as the ones given by the established or the
traditional sources of information. It might be easier but the information has
been passed on from one person to the other so you do not really know if the information
you have received has been edited already. Everyone can spread any kind of
information they want, which makes the information coming from the Internet
less credible because everyone has their own side of the story and you are
getting all of them. In the end, you will be forced to receive one and you are
not even sure if the information you have received was the one that really
happened. But despite this idea, people still stick to the Internet and more
and more people are using it each day because of the fun and convenience it
gives. Now, the question is, how would the traditional sources of information,
like the newspaper, survive from the rise of the Internet and its continuous
development?
According
to a talk given by Rupert Murdoch, “… we are moving from newspapers to news
brands.” He is open to the idea that soon the newspaper would stop its
circulation and would migrate to the rapid growing world of technology. He
believes that the names we see in the newspapers like The Philippine Star,
Philippine Daily Inquirer and etc., would soon become “news brands”. The name
that they have established in our minds for having honest, credible and
legitimate news would be used in order for them to exist in the future. The
medium might change but the information that they spread would still be the
same. I kind of agree with his idea of how the newspaper would be in the future
but I have a different take on this matter.
I believe that the newspaper would
still exist in the future, both as a news brand and as a newspaper. According
to an article from niemanlab.org, “… in terms of attention span, newspapers
hold readers a total of 99.5 billion minutes per month, of which only 3.0
percent is online… So whether you look at page views or time spent reading,
only around 3 percent of newspaper reading happens online.”. This just shows
that despite the large number of people who prefer internet over print, reading
the news online is not really their agenda. They still look for newspapers and
spends time reading news. Newspaper companies are already starting to integrate
objects with their newspaper in order for it to be more interesting and for
more people to start using it again. Recently, The Philippine Star integrated
the concept of “augmented reality” to their newspapers. You simply have to
point the camera of your smartphone to a certain shape, picture or object in
the newspaper and it will direct you to a video or an additional content for
that certain news that you are reading. Their goal is for the readers to be
able to use the technology that they use more often while reading the
newspaper. On the other hand, The Philippine Daily Inquirer decided to create a
tablet that would contain their news circulation and they call it the “Inquirer
Tab”. The readers simply have to pay a certain amount monthly and they get the
tablet for free and all the issues that the company would release. These are
just some of the improvements that the newspaper companies have made. They are
already starting to change the way the newspapers are usually received or read.
They are already preparing for the future. They are trying to keep up with the
dominance of the Internet by using the same technology in order for them to be
continually used by more people.
I believe that the future of
newspaper does not really depend on the newspaper companies or the Internet
itself. I believe that the future of newspaper depends on the people
themselves. The readers and the people around them are the ones responsible for
what is being used by everyone today. The meanings that they create every day
and how the people interpret and apply these meanings would tell which and
which would the people use. This idea is handled by the Social Construction
theory. Social construction theory is about the meanings we construct everyday
through our constant “interaction” with other people (Sandu 3). So it is safe to say that knowledge is not an
objective representation, but rather a result of inter-subjective communication
(Guterman & Rudes 136). According to Hosking and Morley, “those who create
something have some sort of privileged access to their own creations. They are
able to understand them in ways other people cannot.” (320). This idea is
rampant in social networking sites and it is already all over the Internet.
Even in newspapers and tabloids, you can see drawings of different people,
countries and objects that shows the different meanings that they have created.
Also, the graffitis and the different kinds of protests done by the people are
another way of expressing the meanings they have created. All the “memes”,
tweets, posts, pictures and drawings that people create are ways of showing the
meaning they have created within themselves and from the people around them. Even
the definition of social constructionism itself faces “ambiguity” because “there
are a variety of meanings and interpretations of it rather than a unitary
perspective” (Hair & Fine 605).
So how does these “meanings”
contribute to the future of newspaper? These “meanings” that people have
created becomes their agenda and changes the way they see things because they
already have created their own way of seeing certain objects (Hosking &
Morley 320). These “meanings” are formed from their interaction with the people
around them (Sandu 3). So let us say in a few years, yes, there would be more
and more users of the internet and they might be giving more attention to soft
copies of newspapers, magazines, books and etc. because the people have created
that “meaning” that the Internet is easier to use so why waste time and effort
on grabbing a newspaper. But there would always be certain groups of people who
would be using these hard copies, especially the newspaper because this is what
entertains them and this is what they trust to be a reliable source of
information. The Philippine Star and The Philippine Daily Inquirer has already
created that “meaning” that there is a way for newspapers to survive. We just
have to integrate ideas from the meanings that people have created, in order
for them to keep using the newspaper and to make it more interesting so that
many more people will use the newspaper.
It is really hard to tell whether
the newspaper will survive or not but I believe on the idea that the newspaper
would remain in its circulation. It is just that there might be changes in
terms of how it looks, the material used to produce it and of course the integration
of technology. You might be able to access more additional content through more
electronic devices. The only thing that would remain is the content and the
news brand that they have established for being an honest, credible and
legitimate source of information. Having a newspaper should be easier and more
interesting. This is what the newspaper companies should have in mind every day
in order for the newspaper to remain and to be used by more people. It does not
just depend on the meanings that the readers have created. It also depends on
the meanings that the writers and editors of newspapers have created. Everyone
contributes because everyone communicates with each other. There is always an
inter-subjective communication happening, which is where meanings are created
(Guterman & Rudes 136).
I can only see this happening in the
Philippines that is why I cited Philippine newspaper companies. There is no
study out there that could predict what the future of print media is. We have
our own ideas and we see the future of it differently. The concept of social
construction goes in again because we all have created the meaning of what the
future of print media is. In conclusion, newspapers would still be produced in
the future but with some improvements. It is hard to change meanings that have
been established already by society. The newspaper is known for its credibility
and it will remain like that forever.
Works Cited
Guterman, Jeffrey T., and James Rudes. "Social Constructionism And Ethics: ImplicationsFor Counseling." Counseling & Values 52.2 (2008): 136-144. Academic Seaarch Complete. Web. 11 December 2013.
Hair, Heather J., and Fine Marshall. "Social Constructionism And Supervision: Experiences Of AAMFT Supervisors And Supervised Therapists." Journal of Marital and Family Theory 38.4 (2012): 604-620. ProQuest Central. Web. 11 December 2013.
Hosking, Dian-Marie, and Ian E. Morley. "Social Constructionism In Community AndApplied Social Psychology." Journal Of Community & Applied Social Psychology 14.5 (2004): 318-331. Academic Search Complete. Web. 11 December 2013
Langeveld, Martin. “Print is still king: Only 3 percent of newspaper reading happens online”. Nieman Journalism Lab. N.p. 13 April 2009; Web. 11 December 2013
Murdoch, Rupert. "The future of newspapers: moving beyond dead trees". N.p. 16 December 2008. Lecture.
Sandu, Antonio Stefan. "Social Constructionism As A Semiotical Paradigm: An AnalyticalApproach Of Social Creativity." (2010): ProQuest: Research Library. Web. 11 December 2013.
Labels: bryan, newspapers
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How It All Began
The realization of a goal began one chilly September night of 2013 in Mr. Randy Torrecampo's Introduction to Print (INTPRIN) held at M206 of De La Salle University - Manila. The multi-talented and energetic Student Media Office director instructed the class to produce a final output as a showcase of their learnings on the status of the print industry. Since then, this group of eleven of DLSU's finest in the field of Communication Arts have taken their talents online by expressing various viewpoints on newspapers, books, advertisements, magazines, and digital media. And this is how The Fine Print came to be, aiming to explore the word one step at a time.
Who's Who
Sir Randy is the senior editor of The Fine Print and probably one of the few singing professors in the face of this spherical Earth. The moment he belts out the Aladdin theme song, his enchanting voice makes the world stop for a while because for they "don't want to miss a thing" (Aerosmith, 1998).
Bryan is the sole male staffer in this online publication. He is very passionate with the mass media industry and a renowned speaker.
Candice is a female staffer of The Fine Print who is currently the web manager and also a major contributor to this fine publication. She enjoys writing and eating at the same time.
Czar is a female staffer of The Fine Print who is a major contributor in this fine publication. She likes to travel, create videos, and go on adventures.
Mona is a female staffer of The Fine Print who is a major contributor to this fine publication. She has a really enchanting singing voice that makes everyone's hearts beat faster in addition to taking breathtaking photographs.
Erika is a female staffer of The Fine Print who is a major contributor to this fine publication. She loves to draw anything that tickles her fancy.
Issa is a female staffer of The Fine Print who is a major contributor to this fine publication. She is a dancer with a renowned Philippine dance group who has also appeared in several short films and music videos.
Madi is a female staffer of The Fine Print who is a major contributor to this fine publication. She is passionate about fashion and indie music.
Rio is a female staffer of The Fine Print who is a major contributor to this fine publication. She is an aspiring graphic artist and filmmaker.
Maisie is a female staffer of The Fine Print who is a major contributor to this fine publication. She enjoys entertaining audiences with her killer dance moves.
Marielle is a female staffer of The Fine Print who is a major contributor to this fine publication. She is a wonder whose size does not hinder her from being a charm to the people around her.
Sammie is a female staffer of The Fine Print who is a major contributor to this fine publication. She is an aspiring filmmaker and considers Samantha Jones of HBO's Sex and The City as her queen.
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my sunshine
links exchanged opened! just tag me but link me first
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link
coming soon....
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