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In the world where technology serves as a convenience store to the human race, is there little hope left for the printed word? What does the future hold for magazines, newspapers, and books in the middle of its gyrating competition with their electronic counterparts? Witness history as eleven students take the challenge to voice out their opinions on the status of the print industry. Read, listen, see and believe.
The Fine Print is an online publication owned by a group of Communication Arts students from De La Salle University Manila in partial fulfillment of the requirements for the course subject Introduction to Print (INTPRIN). Any unauthorized distribution of content indicated in this site will be heavily penalized.
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The views expressed in this website are attributed to its respective authors and do not necessarily represent The Fine Print and De La Salle University - Manila. Special thanks to Afeeqah for the website layout. Copyright 2012-2013.
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Historical Impact of Print Magazine
written on Thursday, December 12, 2013 @ 2:08 AM ✈
Maisie
R. Siongco
11239328
INTPRIN
Historical Impact of Print Magazine
Even before contemporary times,
magazines were already used as means of entertainment and leisure (Quint
Randle, 2001). The first few published magazines go way back to the early 1700’s,
such as Gentleman’s Magazine, Scot’s
Magazine, The Lady’s Magazine etc. As magazines arose to fame for its new medium,
different issues were written about, such as fashion, science, politics, news
and various other kinds of magazines had developed. What many do not know
however, is that this type of media did not just provide information and
entertainment, but it also played a significant role in changing the course of
history. During the Civil War for example in the 1880’s, many magazines
published political issues against the slavery happening in the U.S. This in return gave the people increasing
concern on the matter that eventually lead to the stimulation of the war.
(History of Magazine, 2013) In the 1900’s, many wrote about the Great
Depression and magazines had been able to capture the government’s attention by
exposing the conditions of numerous families and workers. National Geographic Magazine also greatly influenced the views of
culture throughout different countries.
For
a while, magazines had become the heat of the competition among newspapers and
books (Peterson 1956), until came in the invention of Television. When this technology had become the new trend
of leisure time, motion pictures had become the new target audience for advertisers.
In consequence, magazines struggled to battle against television; they had not
only lost their advertisers but also their readers, many of which transported
to watching instead of reading. Did this stop the magazine industry? No, in
fact, to counter attack the loss of their audience and gain them back, the
industry had created special-interest magazines, also known as niche
publishing. (Quint Randle, 2001) Special-interest magazines are basically
created for a specific type of audience that tackles on the viewers’ interests
seen or broadcasted on television, films or ads (e.g. cooking magazines, sports
magazines on golf, home-design magazines). “Documentary
television as well as some regular programming can move viewers to read
specialized magazines as they search for more information on the subject of
deep interest.” (Wolsley 1999) This new method paved way to the magazine
field by being able to use Television’s medium as an ally rather than an enemy (Quint
Randle 2001). Although, soon after
magazines had regained their audience, another technology came into play: the
rise of the digital era, the Internet.
The
World Wide Web as we know it has indefinitely transformed the media and our
lifestyle. The internet has become such a technological phenomenon that every
company, brand and business, including magazines are trying to catch-up with
the modern usage for consumers. (e.g. Newsweek) At the same time, it can also
be seen as a competitor for magazines in consumer’s time and advertisement. (Quint
Randle 2001) However, according to Samir Husni, a.k.a “Mr. Magazine”, director of the Magazine Innovation Center at the
Meek School of Journalism and New Media at the University of Mississippi, stated
“I am seeing no signs of slowdown”.
He has also given statistical analysis on how print media is still an on-going
industry, where in 1980 only 2,000 print magazine were sold compared to the
10,000 they had produced last 2011 (Lukovitz, 2013) While it is true that some
magazines, such as Newsweek, are
ceasing their publications on print, Husni argues, “If one magazine dies, it’s not the end of the industry. Do I need to
tell you how many TV shows have come and gone over the years? Yet nobody said
that television was dead”. To support what Husni mentioned, an article
written by Mark Hooper (2012) had a survey by Deloitte (2011) that found 88% of
magazine readers in the UK still prefer to consume articles in print (2,276 UK
consumers, aged 14 - 75). However, in
January 2013, according the Thea Selby a publishing consultant, she reports
that there is an increasing number of magazine apps, estimating 850,000 already
being launched. Husni defended that both digital and print magazine’s
circulation are consistently well.
As
you can see, magazines are indeed not limited to news or entertainment; they
have a variety of different topics all depending on one’s interest. The concept
of the essence of magazines has long been able to influence readers through
information, ideas, and insights on what is occurring outside our homes. Because
of this, magazines have become an important part of our social system and
technological revolution.
A
social scientist, named William Stephenson gave the idea of Play theory in his
book called "The Play Theory of Mass
Communication" where it explains why people may be using this form of
media and how content has the ability to change a person’s life. Play theory,
according to Stephenson, is that the” media
is mainly used to gain pleasure out of its usage than as the medium of
information and education “. To elaborate, when we use a type of media, we
may only be seeking certain relativity or connection between what is presented
to us by the media and our lives. As I have mentioned above, when the industry
produced special-interest magazines, they have created specific issues, may it
be a latest trend, a team, a sport, or a famous celebrity. Basing the result on
its history, the strategy had accomplished its work due to its capability of
reaching the interests of the readers. In relation to the Play theory, it
explains the reasons why people may be using print magazine. Because of the
topics or subjects that are presented by magazines, people use this medium
because it invokes an interest related to them.
This
simply shows how much of an impact print magazine can have on people and how it
is able to change a person’s way of using media.
So
who says print media is dying? Even in this technological age, magazines will
always have its place. As Samir Husni shad once again
stated, print magazines cannot thrive ‘solely’ online. (Lakovits, 2013) Rest-assured
that just because various magazines are turning into cyber text, does not mean
that the print magazine is actually dead or is in the process of dying. On the
contrary, I do believe that it is not a matter of digital divide on print, but
that both should instead co-exist. If print magazine can surpass the
intervention of television, it is then highly-likely that it can surpass or
benefit from this digital era.
Resources:
Karlene
Lukovits, “Perception vs.Reality: Print’s
Power in a Digital Age” The Association of Magazine Media. Web. 11 December
2013.
Communication
Theory, “Play Theory”. Web. 11 December 2013.
Mark
Hooper “ Who says print is dead?” The
Guardian. Web. 11 December 2013.
Quint
Randle, “ A Historical Overview of the
Effects New Mass Media Introductions on Magazine Publishing During the 20th
Century “ First Monday. Web. 11 December 2013.
Barbara Rowlands “The Fall and Rise of Magazines from print to digital” The Guardia.
Web . 11 December 2013.
“History of Magazine”. Print Media 10. Web. 11 December 2013.
Labels: magazines, maisie
|
Historical Impact of Print Magazine
written on Thursday, December 12, 2013 @ 2:08 AM ✈
Maisie
R. Siongco
11239328
INTPRIN
Historical Impact of Print Magazine
Even before contemporary times,
magazines were already used as means of entertainment and leisure (Quint
Randle, 2001). The first few published magazines go way back to the early 1700’s,
such as Gentleman’s Magazine, Scot’s
Magazine, The Lady’s Magazine etc. As magazines arose to fame for its new medium,
different issues were written about, such as fashion, science, politics, news
and various other kinds of magazines had developed. What many do not know
however, is that this type of media did not just provide information and
entertainment, but it also played a significant role in changing the course of
history. During the Civil War for example in the 1880’s, many magazines
published political issues against the slavery happening in the U.S. This in return gave the people increasing
concern on the matter that eventually lead to the stimulation of the war.
(History of Magazine, 2013) In the 1900’s, many wrote about the Great
Depression and magazines had been able to capture the government’s attention by
exposing the conditions of numerous families and workers. National Geographic Magazine also greatly influenced the views of
culture throughout different countries.
For
a while, magazines had become the heat of the competition among newspapers and
books (Peterson 1956), until came in the invention of Television. When this technology had become the new trend
of leisure time, motion pictures had become the new target audience for advertisers.
In consequence, magazines struggled to battle against television; they had not
only lost their advertisers but also their readers, many of which transported
to watching instead of reading. Did this stop the magazine industry? No, in
fact, to counter attack the loss of their audience and gain them back, the
industry had created special-interest magazines, also known as niche
publishing. (Quint Randle, 2001) Special-interest magazines are basically
created for a specific type of audience that tackles on the viewers’ interests
seen or broadcasted on television, films or ads (e.g. cooking magazines, sports
magazines on golf, home-design magazines). “Documentary
television as well as some regular programming can move viewers to read
specialized magazines as they search for more information on the subject of
deep interest.” (Wolsley 1999) This new method paved way to the magazine
field by being able to use Television’s medium as an ally rather than an enemy (Quint
Randle 2001). Although, soon after
magazines had regained their audience, another technology came into play: the
rise of the digital era, the Internet.
The
World Wide Web as we know it has indefinitely transformed the media and our
lifestyle. The internet has become such a technological phenomenon that every
company, brand and business, including magazines are trying to catch-up with
the modern usage for consumers. (e.g. Newsweek) At the same time, it can also
be seen as a competitor for magazines in consumer’s time and advertisement. (Quint
Randle 2001) However, according to Samir Husni, a.k.a “Mr. Magazine”, director of the Magazine Innovation Center at the
Meek School of Journalism and New Media at the University of Mississippi, stated
“I am seeing no signs of slowdown”.
He has also given statistical analysis on how print media is still an on-going
industry, where in 1980 only 2,000 print magazine were sold compared to the
10,000 they had produced last 2011 (Lukovitz, 2013) While it is true that some
magazines, such as Newsweek, are
ceasing their publications on print, Husni argues, “If one magazine dies, it’s not the end of the industry. Do I need to
tell you how many TV shows have come and gone over the years? Yet nobody said
that television was dead”. To support what Husni mentioned, an article
written by Mark Hooper (2012) had a survey by Deloitte (2011) that found 88% of
magazine readers in the UK still prefer to consume articles in print (2,276 UK
consumers, aged 14 - 75). However, in
January 2013, according the Thea Selby a publishing consultant, she reports
that there is an increasing number of magazine apps, estimating 850,000 already
being launched. Husni defended that both digital and print magazine’s
circulation are consistently well.
As
you can see, magazines are indeed not limited to news or entertainment; they
have a variety of different topics all depending on one’s interest. The concept
of the essence of magazines has long been able to influence readers through
information, ideas, and insights on what is occurring outside our homes. Because
of this, magazines have become an important part of our social system and
technological revolution.
A
social scientist, named William Stephenson gave the idea of Play theory in his
book called "The Play Theory of Mass
Communication" where it explains why people may be using this form of
media and how content has the ability to change a person’s life. Play theory,
according to Stephenson, is that the” media
is mainly used to gain pleasure out of its usage than as the medium of
information and education “. To elaborate, when we use a type of media, we
may only be seeking certain relativity or connection between what is presented
to us by the media and our lives. As I have mentioned above, when the industry
produced special-interest magazines, they have created specific issues, may it
be a latest trend, a team, a sport, or a famous celebrity. Basing the result on
its history, the strategy had accomplished its work due to its capability of
reaching the interests of the readers. In relation to the Play theory, it
explains the reasons why people may be using print magazine. Because of the
topics or subjects that are presented by magazines, people use this medium
because it invokes an interest related to them.
This
simply shows how much of an impact print magazine can have on people and how it
is able to change a person’s way of using media.
So
who says print media is dying? Even in this technological age, magazines will
always have its place. As Samir Husni shad once again
stated, print magazines cannot thrive ‘solely’ online. (Lakovits, 2013) Rest-assured
that just because various magazines are turning into cyber text, does not mean
that the print magazine is actually dead or is in the process of dying. On the
contrary, I do believe that it is not a matter of digital divide on print, but
that both should instead co-exist. If print magazine can surpass the
intervention of television, it is then highly-likely that it can surpass or
benefit from this digital era.
Resources:
Karlene
Lukovits, “Perception vs.Reality: Print’s
Power in a Digital Age” The Association of Magazine Media. Web. 11 December
2013.
Communication
Theory, “Play Theory”. Web. 11 December 2013.
Mark
Hooper “ Who says print is dead?” The
Guardian. Web. 11 December 2013.
Quint
Randle, “ A Historical Overview of the
Effects New Mass Media Introductions on Magazine Publishing During the 20th
Century “ First Monday. Web. 11 December 2013.
Barbara Rowlands “The Fall and Rise of Magazines from print to digital” The Guardia.
Web . 11 December 2013.
“History of Magazine”. Print Media 10. Web. 11 December 2013.
Labels: magazines, maisie
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How It All Began
The realization of a goal began one chilly September night of 2013 in Mr. Randy Torrecampo's Introduction to Print (INTPRIN) held at M206 of De La Salle University - Manila. The multi-talented and energetic Student Media Office director instructed the class to produce a final output as a showcase of their learnings on the status of the print industry. Since then, this group of eleven of DLSU's finest in the field of Communication Arts have taken their talents online by expressing various viewpoints on newspapers, books, advertisements, magazines, and digital media. And this is how The Fine Print came to be, aiming to explore the word one step at a time.
Who's Who
Sir Randy is the senior editor of The Fine Print and probably one of the few singing professors in the face of this spherical Earth. The moment he belts out the Aladdin theme song, his enchanting voice makes the world stop for a while because for they "don't want to miss a thing" (Aerosmith, 1998).
Bryan is the sole male staffer in this online publication. He is very passionate with the mass media industry and a renowned speaker.
Candice is a female staffer of The Fine Print who is currently the web manager and also a major contributor to this fine publication. She enjoys writing and eating at the same time.
Czar is a female staffer of The Fine Print who is a major contributor in this fine publication. She likes to travel, create videos, and go on adventures.
Mona is a female staffer of The Fine Print who is a major contributor to this fine publication. She has a really enchanting singing voice that makes everyone's hearts beat faster in addition to taking breathtaking photographs.
Erika is a female staffer of The Fine Print who is a major contributor to this fine publication. She loves to draw anything that tickles her fancy.
Issa is a female staffer of The Fine Print who is a major contributor to this fine publication. She is a dancer with a renowned Philippine dance group who has also appeared in several short films and music videos.
Madi is a female staffer of The Fine Print who is a major contributor to this fine publication. She is passionate about fashion and indie music.
Rio is a female staffer of The Fine Print who is a major contributor to this fine publication. She is an aspiring graphic artist and filmmaker.
Maisie is a female staffer of The Fine Print who is a major contributor to this fine publication. She enjoys entertaining audiences with her killer dance moves.
Marielle is a female staffer of The Fine Print who is a major contributor to this fine publication. She is a wonder whose size does not hinder her from being a charm to the people around her.
Sammie is a female staffer of The Fine Print who is a major contributor to this fine publication. She is an aspiring filmmaker and considers Samantha Jones of HBO's Sex and The City as her queen.
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my sunshine
links exchanged opened! just tag me but link me first
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link
coming soon....
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