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In the world where technology serves as a convenience store to the human race, is there little hope left for the printed word? What does the future hold for magazines, newspapers, and books in the middle of its gyrating competition with their electronic counterparts? Witness history as eleven students take the challenge to voice out their opinions on the status of the print industry. Read, listen, see and believe.
The Fine Print is an online publication owned by a group of Communication Arts students from De La Salle University Manila in partial fulfillment of the requirements for the course subject Introduction to Print (INTPRIN). Any unauthorized distribution of content indicated in this site will be heavily penalized.
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The views expressed in this website are attributed to its respective authors and do not necessarily represent The Fine Print and De La Salle University - Manila. Special thanks to Afeeqah for the website layout. Copyright 2012-2013.
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Declining Future for Newspaper
written on Wednesday, December 11, 2013 @ 3:51 PM ✈
Madeleine
Mercurio
Mr.
Randy Torrecampo
INTPRIN
A51
12
December 2013
Declining
Future for Newspaper
Newspaper
has been a big part of human lives. It gives political, opinion, entertainment,
sports, business, and lifestyle news to people and also gives a chance for our
government to communicate with its people.
With
the boom of the technology in today’s century, the state of print media
specifically the newspaper are being challenged. The question of whether
newspapers are declining is widely debated across the world since the arrival
of technology (television, radio, and tablets).
The
technology nowadays brings news to the readers faster, more convenient, and
gives better visual style than newspaper. It also provides an easier and
cheaper vehicle for advertising ads because most of the websites provide space
for advertisers. With this, newspapers which get most of their revenue through
advertising are slowly decreasing. Technology didn’t just get their readers but
also their primary source of profit. However, despite the availability of
technology from radio to television to website, newspaper is still alive.
So
what really is the future of newspaper?
I
personally think that the future of newspaper is slowly declining and the
primary reason of this is technology and internet. I will prove this with three
communication theories.
First,
Knowledge Gap Theory.
Despite
the recession in the economy in different parts of the world, we cannot hide
the fact that people still follow the latest trend. If people found the newly
released technology, they will always find ways to feel that they “fit in” in
the trend. This thinking of most people is related with the Knowledge Gap
Theory – the belief in the increase of information in the society is not evenly
acquired by every member of society. People with higher socioeconomic status
tend to have better ability to acquire information than that of the lower class
because they have more access in having education and technology (Baran &
Davis, 291).
According
to Ted Torres, the National Statistical Coordination Board stated that almost
28% of Filipinos are poor. Meaning they earn P5, 458 a month or just enough to
put food on the table. Thus, the majority of the Philippine population are in A
and B classes. They are the groups that are looking for ways to acquire the new
trend like having Apple or Android phones and tablets, and can afford to buy
new technology that can easily access more information than that just in the
newspaper.
Having
an internet-based technology can let anyone access any news and information
they needed without costing them any money. Because of this, more readers now
seek particular blogs, websites and sources of information through search
engines like Google and Yahoo!
Also,
the readers do not really consider the newspaper itself but the content of the
journalism in the newspaper. If the same journalism in the newspaper were put
on an online website, then probably most readers will depend more on the
website. They can also access, download and delete without the literal trash of
newspaper.
Second,
Limited-effects Theory.
Most
people accept the idea that the media can influence people. But the degree of
that influence, as well as who is most-impacted, when, how, and why, have been
subjects of great debate among communication scholars for years.
Thus,
this results to the introduction of Limited-effects Theory. According to Baran
and Davis (137), Limited-effects theory claims, media only has limited effects
on its audience. This model claims that the media users “selectively” approve
only the messages they want to believe, and reject those with conflict in their
beliefs (Salwen, 32).
It
proves that media, specifically print media, does not really affects how people
think. Media are relatively powerless in shaping public opinion due to
individual and group differences among people. Media may affect the emotion,
behavior, and thinking of people but it is impossible to control the degree of
influence considering the different factors like age, race, socioeconomic
status, upbringing, culture, and values of the viewers. This then shows that
newspaper can easily be replaced by new medium and as of now, that is the
internet and new technologies.
Last,
Dependency Theory.
Today’s
generation is a generation that cannot live without technology. We are now
dependent on what technology can bring to us. We can now search information in
just a click of a button.
This
dependency on internet, television, and radio is a dependency on media
information to meet certain needs and achieve certain goals which called
Dependency Theory. However, this theory does not depend on all media equally.
According to Ball-Rokeach & DeFleur, there are two factors influence the
degree of media dependence. First, readers will become more dependent on the
media that achieves a larger amount of their needs than on media that provide
just a few. Second is social stability. When social change and conflict are
high, established institutions, beliefs, and practices are challenged, forcing
you to reevaluate and make new choices.
There’s nothing easier than knowing
we can now acquire information to about anything. With this, people are
becoming dependent on the “easy access” provided by the internet. They are now
subjected to rely on any news and information than go seek reliable sources in
the library. These three communication theories provide reasons why newspaper
is declining. However, there are still many things to consider in generalizing
the decline of newspaper.
One
of that is the situation that varies from country to country. According to the
article by Mark Rushton, we still have to consider the revenues, advertising,
and circulation of newspaper from different countries because different
countries mean different needs regarding the consumption of information.
Also,
today’s information age has never been faster or easier to do research and find
news information. However, with all the advantages of having access with the
internet, we cannot deny questioning the credibility of these sources because
some are made –up stories and some are plagiarized. Also, most of online
sources especially blogs, provide biased insights.
Lastly,
there will always be that question of “how slow is the decline?” Answering this
question is very difficult because I couldn’t say how fast or how slow things
are going to change I just think that newspaper will eventually be left by the
rising sales of technology.
We
are now living in a revolutionized world where there is a complete remaking of
how we consume and produce news and information to the public. Because of this,
newspaper will eventually not be a primary source of news.
The
newspaper might be declining but in the too far future, it can be a luxury item
since it will not be available for everyone or only few corporations will
produce limited newspaper, it will thus cost higher price. These are only few
of the reasons why the newspaper is slowly dying and some still contradict
these points but one thing is for sure, newspaper maybe dying but news is not.
Works
Cited
- Ball-Rokeach, S.J., & DeFleur, M.L.
“A dependency model or mass-media effects”. Communication Research 3 (1976):
3-21.
- Baran, Stanley J., and Dennis K. Davis. Mass
Communication Theory: Foundations
- Ferment, and Future.
6th ed. Boston: Wadsworth Cengage Learning, 2012. P90.B26
2012
- Rushton, Mark. “Are newspapers slowly
dying?” Pulp & Paper International Magazine. 10 October 2011:
1. Web. 11 December 2013.
- Salwen, Michael. “Cultural Imperialism:
A Media Effects Approach.” Critical Studies in Mass Communication
8.1 (1991): 29-38. EBSCO. Web. 9 December 2013.
- Torres, Ted. “Poverty level in
Phl unchanged since ’06”. The Philippine Star. 24 April 2013: 1. Web.
11 December 2013.
Labels: madi, newspapers
|
Declining Future for Newspaper
written on Wednesday, December 11, 2013 @ 3:51 PM ✈
Madeleine
Mercurio
Mr.
Randy Torrecampo
INTPRIN
A51
12
December 2013
Declining
Future for Newspaper
Newspaper
has been a big part of human lives. It gives political, opinion, entertainment,
sports, business, and lifestyle news to people and also gives a chance for our
government to communicate with its people.
With
the boom of the technology in today’s century, the state of print media
specifically the newspaper are being challenged. The question of whether
newspapers are declining is widely debated across the world since the arrival
of technology (television, radio, and tablets).
The
technology nowadays brings news to the readers faster, more convenient, and
gives better visual style than newspaper. It also provides an easier and
cheaper vehicle for advertising ads because most of the websites provide space
for advertisers. With this, newspapers which get most of their revenue through
advertising are slowly decreasing. Technology didn’t just get their readers but
also their primary source of profit. However, despite the availability of
technology from radio to television to website, newspaper is still alive.
So
what really is the future of newspaper?
I
personally think that the future of newspaper is slowly declining and the
primary reason of this is technology and internet. I will prove this with three
communication theories.
First,
Knowledge Gap Theory.
Despite
the recession in the economy in different parts of the world, we cannot hide
the fact that people still follow the latest trend. If people found the newly
released technology, they will always find ways to feel that they “fit in” in
the trend. This thinking of most people is related with the Knowledge Gap
Theory – the belief in the increase of information in the society is not evenly
acquired by every member of society. People with higher socioeconomic status
tend to have better ability to acquire information than that of the lower class
because they have more access in having education and technology (Baran &
Davis, 291).
According
to Ted Torres, the National Statistical Coordination Board stated that almost
28% of Filipinos are poor. Meaning they earn P5, 458 a month or just enough to
put food on the table. Thus, the majority of the Philippine population are in A
and B classes. They are the groups that are looking for ways to acquire the new
trend like having Apple or Android phones and tablets, and can afford to buy
new technology that can easily access more information than that just in the
newspaper.
Having
an internet-based technology can let anyone access any news and information
they needed without costing them any money. Because of this, more readers now
seek particular blogs, websites and sources of information through search
engines like Google and Yahoo!
Also,
the readers do not really consider the newspaper itself but the content of the
journalism in the newspaper. If the same journalism in the newspaper were put
on an online website, then probably most readers will depend more on the
website. They can also access, download and delete without the literal trash of
newspaper.
Second,
Limited-effects Theory.
Most
people accept the idea that the media can influence people. But the degree of
that influence, as well as who is most-impacted, when, how, and why, have been
subjects of great debate among communication scholars for years.
Thus,
this results to the introduction of Limited-effects Theory. According to Baran
and Davis (137), Limited-effects theory claims, media only has limited effects
on its audience. This model claims that the media users “selectively” approve
only the messages they want to believe, and reject those with conflict in their
beliefs (Salwen, 32).
It
proves that media, specifically print media, does not really affects how people
think. Media are relatively powerless in shaping public opinion due to
individual and group differences among people. Media may affect the emotion,
behavior, and thinking of people but it is impossible to control the degree of
influence considering the different factors like age, race, socioeconomic
status, upbringing, culture, and values of the viewers. This then shows that
newspaper can easily be replaced by new medium and as of now, that is the
internet and new technologies.
Last,
Dependency Theory.
Today’s
generation is a generation that cannot live without technology. We are now
dependent on what technology can bring to us. We can now search information in
just a click of a button.
This
dependency on internet, television, and radio is a dependency on media
information to meet certain needs and achieve certain goals which called
Dependency Theory. However, this theory does not depend on all media equally.
According to Ball-Rokeach & DeFleur, there are two factors influence the
degree of media dependence. First, readers will become more dependent on the
media that achieves a larger amount of their needs than on media that provide
just a few. Second is social stability. When social change and conflict are
high, established institutions, beliefs, and practices are challenged, forcing
you to reevaluate and make new choices.
There’s nothing easier than knowing
we can now acquire information to about anything. With this, people are
becoming dependent on the “easy access” provided by the internet. They are now
subjected to rely on any news and information than go seek reliable sources in
the library. These three communication theories provide reasons why newspaper
is declining. However, there are still many things to consider in generalizing
the decline of newspaper.
One
of that is the situation that varies from country to country. According to the
article by Mark Rushton, we still have to consider the revenues, advertising,
and circulation of newspaper from different countries because different
countries mean different needs regarding the consumption of information.
Also,
today’s information age has never been faster or easier to do research and find
news information. However, with all the advantages of having access with the
internet, we cannot deny questioning the credibility of these sources because
some are made –up stories and some are plagiarized. Also, most of online
sources especially blogs, provide biased insights.
Lastly,
there will always be that question of “how slow is the decline?” Answering this
question is very difficult because I couldn’t say how fast or how slow things
are going to change I just think that newspaper will eventually be left by the
rising sales of technology.
We
are now living in a revolutionized world where there is a complete remaking of
how we consume and produce news and information to the public. Because of this,
newspaper will eventually not be a primary source of news.
The
newspaper might be declining but in the too far future, it can be a luxury item
since it will not be available for everyone or only few corporations will
produce limited newspaper, it will thus cost higher price. These are only few
of the reasons why the newspaper is slowly dying and some still contradict
these points but one thing is for sure, newspaper maybe dying but news is not.
Works
Cited
- Ball-Rokeach, S.J., & DeFleur, M.L.
“A dependency model or mass-media effects”. Communication Research 3 (1976):
3-21.
- Baran, Stanley J., and Dennis K. Davis. Mass
Communication Theory: Foundations
- Ferment, and Future.
6th ed. Boston: Wadsworth Cengage Learning, 2012. P90.B26
2012
- Rushton, Mark. “Are newspapers slowly
dying?” Pulp & Paper International Magazine. 10 October 2011:
1. Web. 11 December 2013.
- Salwen, Michael. “Cultural Imperialism:
A Media Effects Approach.” Critical Studies in Mass Communication
8.1 (1991): 29-38. EBSCO. Web. 9 December 2013.
- Torres, Ted. “Poverty level in
Phl unchanged since ’06”. The Philippine Star. 24 April 2013: 1. Web.
11 December 2013.
Labels: madi, newspapers
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How It All Began
The realization of a goal began one chilly September night of 2013 in Mr. Randy Torrecampo's Introduction to Print (INTPRIN) held at M206 of De La Salle University - Manila. The multi-talented and energetic Student Media Office director instructed the class to produce a final output as a showcase of their learnings on the status of the print industry. Since then, this group of eleven of DLSU's finest in the field of Communication Arts have taken their talents online by expressing various viewpoints on newspapers, books, advertisements, magazines, and digital media. And this is how The Fine Print came to be, aiming to explore the word one step at a time.
Who's Who
Sir Randy is the senior editor of The Fine Print and probably one of the few singing professors in the face of this spherical Earth. The moment he belts out the Aladdin theme song, his enchanting voice makes the world stop for a while because for they "don't want to miss a thing" (Aerosmith, 1998).
Bryan is the sole male staffer in this online publication. He is very passionate with the mass media industry and a renowned speaker.
Candice is a female staffer of The Fine Print who is currently the web manager and also a major contributor to this fine publication. She enjoys writing and eating at the same time.
Czar is a female staffer of The Fine Print who is a major contributor in this fine publication. She likes to travel, create videos, and go on adventures.
Mona is a female staffer of The Fine Print who is a major contributor to this fine publication. She has a really enchanting singing voice that makes everyone's hearts beat faster in addition to taking breathtaking photographs.
Erika is a female staffer of The Fine Print who is a major contributor to this fine publication. She loves to draw anything that tickles her fancy.
Issa is a female staffer of The Fine Print who is a major contributor to this fine publication. She is a dancer with a renowned Philippine dance group who has also appeared in several short films and music videos.
Madi is a female staffer of The Fine Print who is a major contributor to this fine publication. She is passionate about fashion and indie music.
Rio is a female staffer of The Fine Print who is a major contributor to this fine publication. She is an aspiring graphic artist and filmmaker.
Maisie is a female staffer of The Fine Print who is a major contributor to this fine publication. She enjoys entertaining audiences with her killer dance moves.
Marielle is a female staffer of The Fine Print who is a major contributor to this fine publication. She is a wonder whose size does not hinder her from being a charm to the people around her.
Sammie is a female staffer of The Fine Print who is a major contributor to this fine publication. She is an aspiring filmmaker and considers Samantha Jones of HBO's Sex and The City as her queen.
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my sunshine
links exchanged opened! just tag me but link me first
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link
coming soon....
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